Tara Wall is founder and executive producer at Princess Tara Productions, an independent multimedia production company and creative consultancy established in 2010.
The award-winning newscaster, television correspondent and cultural commentator is a seasoned media executive and trusted senior strategist. Wall partners with clients for the development of media programs and creative storytelling initiatives.
With her multiple Emmy-award winning team she directs, produces and hosts original documentaries, video campaigns, digital presentations and multimedia events including coalitions-specific marketing projects for commercial, non-profit and editorial partners.
Through her 501(c)3 foundation Wall lends expertise and support to budding filmmakers by sponsoring workshops, film shorts, documentaries and online programming aligned with its mission.
Storytelling is a natural passion for Wall, re-discovered in 2010 while working in corporate communications. With nearly two decades as a broadcast journalist under her belt, it propelled her to embark on a journey to uncover the stories not being told and help clients better tell theirs.
Wall is currently in active production and distribution for a series of documentaries and public affairs programming with MHz networks and AFRICA TODAY TV; in development for the documentary ‘Souled Out’ and advising for corporate media campaigns.
A senior strategist for media and engagement at the Republican National Committee, former senior media advisor to the 2012 Romney for President campaign and among the 2008 Peabody Award-Wining “Best Political Team on Television” for CNN, Wall’s portfolio includes advising three presidential campaigns, Fortune 500 CEO’s, celebrities, government agencies, media outlets and non-profits. In 2012, she was named among “Washington’s Most Powerful Women.”
As SVP of Communications from 2009-2011, Wall instituted and led the multimedia communications department at Fortune 500 health care company Amerigroup. In addition to managing a media relations, digital and marketing portfolio, Wall designed the build for the company’s first state-of-the-art television and editing studios, commissioned and produced over 100 award-winning video projects and led its C-suite executive conferences, creative team projects and overall messaging strategy.
Wall was deputy editorial page editor, columnist and news anchor for The Washington Times from 2008-2009, where she conducted the final exclusive one-on-one Oval Office interview with President George W. Bush. She broke news with an above-the-fold front page story of Mr. Bush’s response to incoming President Barack Obama’s announced closure of the Guantanamo Bay terrorist detention facility. Wall anchored television news updates for local Times affiliates, wrote a weekly column, produced the “Tara’s Two Cents” video commentary blog and was a regular on-air political contributor/analyst for CNN during the 2008 Presidential Election cycle.
From 2007-2008 Wall served as communications director and spokesperson at the Office of the Federal Coordinator for Gulf Coast Rebuilding at the Department of Homeland Security (DHS). Wall was primary spokesperson responsible for the development of outreach and communications strategy, messaging, and press dissemination related to federal efforts to rebuild the Gulf Coast region. In 2007, she was appointed by President George W. Bush as director of the Office of Public Affairs (OPA) at the Administration for Children and Families (ACF), within the U.S. Department of Health and Human Services (HHS) in February of 2007. At ACF, Wall served as an advisor to the Assistant Secretary, agency spokesperson, managed department and public affairs staff in the development of messaging and media relations.
Tara took her political reporting chops to Washington, DC in 2004 after spending more than a decade as a television anchor and reporter at local ABC, NBC and CBS affiliates in Western, SE Michigan and Metro Detroit.
Prior to that she was a reporter and Director of Public Affairs at CBS Detroit where she created, executive produced and hosted the talk show “Street Beat” which followed “Face The Nation” with Bob Schieffer. As part of the weekly, half-hour political affairs program, Wall interviewed national and state lawmakers, political operatives, journalists, community and business leaders. She covered the 2004 Democratic Presidential debate at Detroit’s FOX Theater, interviewing all the major candidates and broke the exclusive “Mayor’s Memo” story involving Detroit Mayor Kwame Kilpatrick in 2002. “Tara’s Two Cents” was an original show feature, where Wall offered biting conservative commentary on pertinent show topics.
In addition to her role as a CNN political contributor appearing on Wolf Blitzer’s Situation Room, Anderson Cooper 360 and Larry King Live, Wall has appeared as an independent conservative voice, political strategist and media expert on several national news outlets include FOX Newschannel’s “O’Reilly Factor,” MSNBC, C-Span, PBS, ABC News, American Urban Radio Networks (AURN), NPR, BET and TV One. Wall has written for, been quoted and profiled in the Washington Post, Washington Times, USA Today, CNN.com. Black Enterprise, Ebony, Essence, and other publications.
She has received two National Association of Black Journalists (NABJ) awards for her documentaries on race relations in America.
Wall holds a Bachelor of Science degree from Eastern Michigan University with a major in Telecommunications & Film and a minor in Law & Government.
In her spare time, Wall is a part-time actor, avid kayaker, organic foodie and doting aunt.